In a world of celebritydom THE NEW CHIEFTAINS are a breath of fresh air. They’re non conformists whose instinct to succeed is driven by passion, transformation and challenge. It is these qualities that make them unconventional. Individually they are powerful and collectively they represent a tribe of talent who embody tenacity. Validation does not come from public accolades but in the form of endeavour, creative transformation and personal achievement.
Creative storyteller Agenda, was compelled to capture their powerful and rich narrative. He wanted to magnify qualities that are typically overshadowed by the importance placed on fame.
Each month we will tell the story of the latest New Chieftain to join the tribe. See the full story at: www.thenewchieftains.com #THENEWCHIEFTAINS
“We are witnessing a NEW WAY OF BEING” Agenda.
THE NEXT CHAPTER, LAUNCHING 2018
NORDIC FEMALE POWER _ A Salute To Powerful Nordic Female Energy
This chapter concentrates on Scandinavian women who exude an ineffable strength that’s both soft and fierce.
Determined, focused and tenacious, the Nordic Female is a powerful being, but without the aggression or competitiveness normally associated with such qualities.
While working in Sweden on a separate project, I couldn’t help but notice this trait appear time and time again in women I crossed paths with. Though working in a variety of industries – everything from modelling to construction – these Nordic women engaged with society in an unexpected way, and embodied this quiet, compelling energy that had to become the next New Chieftains chapter.
Like all New Chieftains, these women are limitless in scope and continually achieving greatness, but are doing so through a ‘feminine’ lens that’s fostered not only through their connections with people, particularly the maternal figures in their lives, but also with Mother Earth.
It’s this profound, unwavering relationship with nature that I find most intriguing. The Nordic Female, often solitary or nomadic in spirit, is deeply rooted in her environment, wherever that may be. Despite, or perhaps because of, the modern industry she works in, or technology she employs, she returns to the quiet stillness of nature to reflect and find inspiration. Whether she’s working on community buildings, miniature, wearable architecture, or a short blog post for her followers, this connection to nature is at the forefront of everything she does.
Eschewing a comfortable existence and the expectations of others, the Nordic Female is ever-evolving, gaining her inner wisdom and understanding of the world through her work, meditation and the natural world.
Turn the pages of the Nordic Female Power chapter when it launches later this year. In the meantime discover more about the tribe they’re from by visiting WWW.THENEWCHIEFTAINS.COM.
Below Ingmarie shares her thoughts, passion and connection to the world around her.
A SNAPSHOT INTO THE WORLD OF THE NEW CHIEFTAINS
TOBY & HAN _ Their story is one of drive, determination, and a little fate.
Launched in April 2016, Blackhorse Lane Ateliers is an entirely unique manufacturer of superior quality goods, starting with Denim. The ethos of the Ateliers is to connect makers to consumers and nature to industry, starting with growing Japanese Indigo in our own Allotment.
Based within a tastefully renovated 1920s factory building in Walthamstow, the brand combines the production of authentic artisan jeans with the establishment of a modern methodology for community living – Think Global, Act Local.
“Anyone who appreciates fine denim will comprehend the true essence lies in its good quality, its honesty and the purity of the cloth. There is no better way to invest in something so wholesome and unpretentious.”
DON LETTS _ From Grammar School To Punk
DR AARON TURNER _ The Force Behind One Thought
The ancients professed that ‘Mind is all’. Even before the technological and medical advances that we acknowledge as the hallmarks of our age they were aware that all creativity and inspiration springs forth from our minds to shape our world and lives. As fundamental as our mind is in the success of our individual and / or joint endeavours it is surprising that the ongoing study of mind is not a practice readily undertaken in our secular world. With his refreshing approach, via his company One Thought, Aaron Turner is on a mission to change that by encouraging us to fully explore the power of the mind and what we are all capable of once we realise and embrace that thoughts and mental clarity can be the driver to achieve anything.
Aaron has been chosen as a NEW CHIEFTAIN, firstly, because of the monumental achievement in overcoming a reclusive lifestyle and crippling social and personal anxieties to now positively affect the personal and professional lives of thousands of people through his work. Secondly, because he exudes a refreshingly inviting energy that makes one feel that they are listened to, understood and cared for.
JUSTIN DEAKIN _ Northern Charm
LUCY FERGUSON _ Like A Mediorite!
Be it success or challenge Lucy approaches life with vigour, sprinkling ‘epic’ amounts of enthusiasm every where. It’s this effervescence, desire to make a difference and willingness to embrace the curves in learning that symbolise this new chieftain. Her commitment and endeavour ensures the journey is as important as the destiny.
‘Her contribution to society is meaningful and focused, working with young creatives to manifest commercial projects that consider the audience as much as the outcome.’
THE LAUNCH _ SEPTEMBER 2014
The launch of The New Chieftains at various Nude Espresso (coffees chain) locations in London took place during the London Design Festival 2014. the project was well received. It formed the first phase of a growing body of work, where the stories of several subjects in the world of creative business and social enterprise were captured by Agenda and his team.
In 2015 the public have been invited to nominate their very own New Chieftain subjects for the next phase of the project. If you know someone who possesses tenacity, passion, resilience, unconventionality and non-conformity you are invited to nominate them for the second phase, a selection of which will be photographed as part of The New Chieftains’ tribe by Agenda to form a full exhibition of the collective in 2016.
Follow us @VISUALMARVELRY to keep updated on our progress.
Thank you @DIOGOATADINI for the awesome video!