DRIVEN BY CHARLES

Travels across Germany with The Humanistic Designer

THE DBC PROJECT

CONCEPTUALISATION / CREATIVE & VISUAL DIRECTION
IMAGE CREATION FOR CHARLES JOHNSON

CHARLES JOHNSON _ THE HUMANISTIC DESIGNER

CREATIVE AND VISUAL DIRECTION / IMAGE CREATION FOR CHARLES JOHNSON

Details on how the project came about _ How the project was planned and executed _ The aspirations from Charles and why the timing was so important _ How I translated what fed to me into the resulting visual representation (Brand name – strap lines – phrases – visual language – creative distillation – etc)

This process is as much about understanding the client and what is important to them as it is about creating strong visuals that fit the concept.

The months of planning resulted in an epic trip across Germany where we had some incredible locations all to ourselves enabling us to freely create the DBC project / story

View the full Driven By Charles story at: drivenbycharles.com

ABOUT CHARLES

“I WAS BORN OUTSIDE OF THE BOX”

The innovation mindset. Out-of-the-box thinking. Whichever phrase you choose to coin, it can neither be studied, nor learnt. Great designers are innately rebellious. They were born outside the box.

Punk music took me in, early on. It fit. A young man on the outside of traditional expectations, my childhood experience was filled with more views from the planet than many get to see in a lifetime. It’s always been the default to see things differently: to look at life, environment and behaviour through a different filter. To create beyond what is expected. To redirect the road ahead. When it comes to design, I will always be outside the box.

Charles talks us of his philosophy for life *(Better Wording*) in the #StillStory below

In the stills movie below Charles tells us in his own words why he is “A humanistic designer”

THE CREATIVE TIMELINE

THIS WAS BY NO MEANS AN OVERNIGHT PROJECT 

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BEHIND THE SCENES

MOMENTS FROM THE CREATIVE SUMMER ROAD TRIP

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Image copyrights: ???????

THE
CREATIVE
TEAM

DRIVEN BY CHARLES. CREATED WITH COMBINED ENERGY
DRIVEN BY CHARLES LAUNCH IMAGERY
© AGENDA BROWN AT STUDIO MARVELRY

CREATIVE AND VISUAL DIRECTION / CONCEPTUALISATION / PHOTOGRAPHY: AGENDA BROWN @studiomarvelry

CREATIVE DIRECTION / BRANDING: JAN HIPKIN @LinkedIn

VIDEO PRODUCTION: INGO FOERTSCH @ingo_foertsch

VIDEO ASSISTANT: DANIEL GERTSLAUER @danielgertslaur

PHOTOGRAPHY ASSISTANT: PERNILLE SANDBERG @pernille@sandberg

PHOTOGRAPHY ASSISTANT: LENA LICHTBLICK @licht_blick

COPYWRITING: CATHERINE MEADE @catherine.meade40

ELKE KAMPERMANN: MAKE UP ARTIST @elkekampermann

THE CREATIVE TEAM

DRIVEN BY CHARLES. CREATED WITH COMBINED ENERGY
DRIVEN BY CHARLES LAUNCH IMAGERY
© AGENDA BROWN AT STUDIO MARVELRY

CREATIVE AND VISUAL DIRECTION / CONCEPTUALISATION / PHOTOGRAPHY: AGENDA BROWN @studiomarvelry

CREATIVE DIRECTION / BRANDING: JAN HIPKIN @LinkedIn

VIDEO PRODUCTION: INGO FOERTSCH @ingo_foertsch

VIDEO ASSISTANT: DANIEL GERTSLAUER @danielgertslaur

PHOTOGRAPHY ASSISTANT: PERNILLE SANDBERG @pernille@sandberg

PHOTOGRAPHY ASSISTANT: LENA LICHTBLICK @licht_blick

COPYWRITING: CATHERINE MEADE @catherine.meade40

ELKE KAMPERMANN: MAKE UP ARTIST @elkekampermann

“I see differently because I have seen different things.” CHARLES JOHNSON