BELOW YOU WILL FIND WHAT IT TAKES TO BE A “GOD OF FRESH”
A NIGHT OF HIP-HOP, VISION BOMBING AND CUSTOMISATION. THANK YOU DJ 4HEIST FOR OUR BESPOKE HIP-HOP MIX!
ABOUT FRESH DRESSED
When i got the call from ‘Rich Blk’ Mkoloma the curator of this project I was instantly drawn to the idea! A live fashion shoot in the middle of a crowd! Where do I sign? After test shoots, lighting set ups and plenty of meetings the event went just the way its should.
Thank you @RICHBLKSHOOTS for the introduction to this great project!
With funky, fat-laced Adidas, Kangol hats, and Cazal shades, a totally original look was born— Fresh—and it came from the black and brown side of town where another cultural force was revving up in the streets to take the world by storm. Hip-hop, and its aspirational relationship to fashion, would become such a force on the market that Tommy Hilfiger, in an effort to associate their brand with the cultural swell, would drive through the streets and hand out free clothing to kids on the corner. Fresh Dressed is a fascinating, fun-to-watch chronicle of hip-hop, urban fashion, and the hustle that brought oversized pants and graffiti-drenched jackets from Orchard Street to high fashion’s catwalks ￼ and Middle America shopping malls. Reaching deep to Southern plantation culture, the Black church, and Little Richard, director Sacha Jenkins’ music-drenched history draws from a rich mix of archival materials and in-depth interviews with rappers, designers, and other industry insiders, such as Pharrell Williams, Damon Dash, Karl Kani, Kanye West, Nasir Jones, and André Leon Talley. The result is a passionate telling of how the reach for freedom of expression and a better life by a culture that refused to be squashed, would, through sheer originality and swagger, take over the mainstream.
WE ARE PARABLE _ STORY TELLING WITH A DIFFERENCE!
The Fresh Dressed weekender was produced by WE ARE PARABLE. The company was formed in 2013 by husband and wife team Anthony and Teanne Andrews.
With over 20 years combined marketing and events experience, they wanted to create an organisation that showcased their event marketing abilities and provide customers with innovative, narrative event solutions. With Anthony focusing on strategy, business development and marketing and Teanne on creative solutions, event management and logistics, We Are Parable are best placed to offer you the opportunity to stand out and differentiate your offerings in a crowded marketplace.
WE ARE PARABLE: Telling stories through the power of events.
THE LAUNCH EVENT
GUESTS ON THE NIGHT SHOW THEIR #GODSOFFRESH STYLE
#GODSOFFRESH swagger was not only expressed by the dance crew! The crowd added their own vibe and energy to the night.
With interviews featuring Pharrell, Kanye and this is one film you don’t want to miss!