Cross fertilisation goes beyond creative ideas and merely working together, it involves realising a shared vision with people who understand the power of collective synergy.  The results are always truly inspiring and fascinating.

 

Picking up the camera can sometimes be just a part of the process. The most powerful results happen when my involvement is at the very beginning of a project.

CAKE LIBERATION

A continued commitment to the sensorial greatness of Cake Liberation. As the Creative Director and Visual Influencer for this growing business, it has been my mission to inspire Cake Liberation’s audience to stop and think about the nature and qualities of the brand. I want them to enjoy the visual texture of each cake’s character and presence.

IMAGES: Redvolution / Andreas & Sons  /  Women Of Empowerment

www.cakeliberation.com / @CakeLiberation

CAKE LIBERATION _ Women Of Empowerment

CAKE LIBERATION _ Women Of Empowerment

CAKE LIBERATION _ Suppliers and Inspiration

CAKE LIBERATION _ Suppliers and Inspiration

CAKE LIBERATION _ Suppliers and Inspiration

CAKE LIBERATION _ Redvolution

CAKE LIBERATION _ Redvolution

CAKE LIBERATION _ Redvolution

MEDIORITE

Working with Mediorite over the years has been exciting, challenging and fun, all in equal measure. They are an organisation where young people work with professionals to produce high end content for Mediorite clients. The collaboration exposes them to the creative arena and professional practices.

I am proud that my images are a part of their growing success. Powerful images work hand in hand with Mediorite’s beliefs and values. Over the years I have created photographic campaigns and provided creative advice and direction.

‘Agenda is the reason we look good’ Lucy Ferguson, Mediorite Director.

IMAGES: Howick Place / The Childrens Society

www.mediorite.co.uk / @mediorite

HOWICK PLACE _ Yinka Shonibare MBE Artwork

HOWICK PLACE _ Yinka Shonibare MBE Artwork

HOWICK PLACE _ Yinka Shonibare MBE Artwork

THE CHILDRENS SOCIETY _ Bullying Campaign

THE CHILDRENS SOCIETY _ Bullying Campaign

THE CHILDRENS SOCIETY _ Runaway Campaign

THE CHILDRENS SOCIETY _ Runaway Campaign

THE CHILDRENS SOCIETY _ Runaway Campaign

“The brave may not live forever but the cautious never live at all!”. Sir Richard Branson